hubub, Inc. (“hubub”, “we”, “our” or “us”) provides its users (“User(s)” or “you”) with a mobile application platform and web services to plan and optimize entertainment and transportation (the “Services”). hubub is committed to your privacy. This Privacy Notice is intended to inform you of our collection, use, disclosure, retention, and protection of your personal information when using our Services.

Our Services include our websites at http://hubub.me, and/or http:// developers.hubub.me and any additional websites owned and operated by hubub or its affiliates (the “Site(s)”), our downloadable mobile application(s) (the “App”) and related services.

Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use available at https://hubub.me/terms_of_service which this Privacy Notice is incorporated thereto by reference (together, the “Terms”).

Please read carefully this Privacy Notice before accessing and using our Services. By Accessing or using our service you are accepting the practices described in this Privacy Notice.

1. WHAT INFORMATION DO WE COLLECT ABOUT YOU?

We collect and process the following categories and types of information:

Information You Provide to Us. When you use our Services, we collect the following categories of personal information about you:

• Contact details, such as your name, email address, phone number, and mailing address.
• Account data, such as your username, password, and profile preferences.
• Travel itinerary details, such as planned trip destinations, trip dates, preferred accommodations, flights, transportation, and booked activities.
• Payment information needed to complete your transactions with us, including name, payment card information, and billing information. This information is processed by our payment service providers, EpicPay, BrainTree, and Zooz, which handled your payment information in accordance with its own privacy policies. We do not have access to your full payment card information.
• Communication records, such as messages exchanged with our support team, feedback submissions, and inquiries regarding bookings.
• Group travel data, such as shared itineraries, participant details, and group communication within the app.
• Marketing information, such as your preferences for receiving our marketing communications and details about your engagement with them.
• Other information not specifically listed here, which we will use as described in this Privacy Notice or as otherwise disclosed at the time of collection.

Where you provide us with the personal information of third parties, such as your friends or other contacts, it is your responsibility to inform them about the processing of their personal information in accordance with this Privacy Notice, and to confirm that they have given their permission.

Automatic data collection. We and our service providers may automatically log and combine information about you, your computer or mobile device, and your interactions over time with the Services, online resources, and our communications, such as:

1. • Information collected at account creation
     • After account creation, we will collect and process your information, including the User ID, Metro area and certain device information which includes your device ID or other unique identifier, advertising ID, unique device token, device type, operating system (including version and settings), as well as your device screen resolution and keyboard language, all in accordance with this Privacy Notice.

1. • Usage information
     • We receive information from you when you access and use our Services, as follows: your IP address, tokens of social networks you choose to connect to your account (as described below), information regarding your clicks, views and engagement with the Services and with advertisements we may display on the Service, information concerning your traffic to and from the Services, your referral URL, our communications with you, your entertainment and transit historical searches on the Services, information about your use and your interaction with our Services, including the duration of such use; your in-app settings; and your in-app scores.
     • If you are using our Services as a developer of an online product or service connecting your online product or service to the hubub Services, and have elected to open a developer account, hubub will provide you and store your Developer ID and any information with respect to the traffic directed through your online product or service.

1. • Geo-Location information and other sensors data
     • hubub automatically collects location information such as your geo- location and your route and travel information (for example, routes and times of travel from one destination to another) in order to provide you with our Services. When using the App we collect detailed location including GPS signals and other device sensors data such as gyro/oscilloscope sent by your mobile device for which the Service is installed and activated.
     • Depending on your in-App choices and device system setting, hubub may collect your location data even when you are not using the app to personalize the services and maximize your user experience and to develop and enhance our entertainment and transit information services. You may choose to disable and opt- out from this background collection of data under the app’s privacy settings screen or from your device’s general privacy settings.
   • Cookies & Similar Technologies
     • We perform some of the automatic collection described above through use of cookies, web beacons, unique identifiers, and similar technologies which allow us to collect information about the pages and screens you view, the links or ads you click, and other actions you take when using our Services.
     • Please take into consideration that certain portions of such above mentioned information may also be collected from your device or software, when the Services are running in the background, i.e. when they have been launched but are not actively used.
     • For more information about our use of these technologies, and how you may exercise control over them, see our Cookie Policy at https:// hubub.me/cookies_policy.
     • Please keep in mind that most mobile devices and operating systems allow you to control or disable the use of certain collectable information including location services by applications, in the device’s settings menu.

Personal information collected from other sources.

1. • Third Parties
     • We may also collect personal information concerning you, from third parties who have assured us that they have obtained your consent for such provision of information or that you have freely and publicly provided. For example, we may collect and use demographic and other information that is publicly available in an applicable jurisdiction, additional contact information, credit check information, and information from credit bureaus, as allowed by applicable national laws.
   • Social Media you elected to connect to your account
     • We allow you to share information with social platforms, or use social platforms to create your hubub account. These social platforms give us automatic access to certain personal information retained by these social networks about you. This includes your Facebook Access Token, Google Sign-In Token, advertiser ID and information from your public profile, which may include your name, gender, profile picture, age group and residency. You control the personal information you allow us to have access to through the privacy settings on the applicable social platforms and the permissions you give us when you grant us access to the personal information retained by the respective social platforms about you.
   • Other sources.
     • We may obtain personal information from other third parties, such as marketing partners, publicly-available sources, and data providers.

1. HOW WE USE YOUR INFORMATION

Legal basis for use. We collect, process and use your information for the purposes described in this Privacy Notice or as otherwise described at the time of collection, based at least on one of the following legal grounds:

1. • When Performing this Agreement: We collect and process your personal information in order to provide you with the Service, following your acceptance of these Terms; to maintain and improve our Services; to develop new services and features for our Users; and to personalize the Service in order to deliver better user experience. For example, we collect your location information in order to provide you with recommended entertainment and transport means and routes to your destination.
   • With your consent: We ask for your agreement to process your information for additional specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalized content through the use of cookies.
   • Legitimate interests: We process your information for our, or our third parties, legitimate interests while applying appropriate safeguards that protect your privacy. This means that we process your information for things like detecting, preventing, or otherwise addressing fraud, abuse, security, usability, functionality or technical issues with our services; protecting against harm to the rights, property or safety of our properties, our users or the public as required or permitted by law; for the development and enhancement of our Services; for enforcing legal claims, including investigation of potential violations of this Privacy Notice; in order to comply and/or fulfil our obligation under applicable laws, regulation, guidelines, industry standards and contractual requirements, legal process, subpoena or governmental request, as well as our Terms.

Purpose of Use. We may use information that we collect about you for the following purposes:

1. • To provide you with and to operate the Service. We use your personal information to perform our contractual obligation towards you to provide you with the Services. This includes:
     • to personalize the Service and content provided to you, to customize your experience with the Services, to suggest you with entertainment and transport recommendations based on your preferences and to enable you to retrieve your information;
     • to be able to contact Users for the purpose of providing them with technical assistance, support, handle requests and complaints, and collect feedback in connection with our performance of the Services and in connection with entertainment and transportation needs;
     • to send you updates, notices, announcements, and additional information related to the Service;
     • to be able to reply to User online queries in connection with performance of the Services; and
     • for customization and improvement of the Service’s accuracy and interface.
   • For research, development, benchmarking, and improving our Services. We may use information where it is in our legitimate interests to analyze and improve the Services, identify trends, and operate and expand our business activities. We may also create aggregated, anonymized, or other de-identified statistics, which we may use and disclose for lawful business purposes, including for analytics, forecasting, and strategic planning.

1. • For marketing and advertising. We and our advertising partners may collect and use your personal information for marketing and advertising purposes, including:
     • Email. We or our advertising partners may from time-to-time send you direct marketing emails as permitted by law, including, but not limited to, notifying you of special promotions, offers and events via email. You may opt out of our marketing emails as described in the “Communications from hubub” section below.
     • Interest-based advertising. We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information about your interaction over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in our Cookie Policy.

Except where consent is required, we carry out marketing and advertising where it is in our legitimate business interests.

1. • For compliance and protection. We may use personal information to comply with legal obligations, including to enforce any applicable terms and conditions, and where we have a legitimate interest to defend against legal claims or disputes, protect the security and integrity of our Services, and identify and investigate fraudulent, harmful, unauthorized, unethical or illegal activity.

1. TO WHOM WE SHARE PERSONAL INFORMATION

We may share your personal information with third parties (or otherwise allow them access to it) in the following manners and instances:

1. • Other hubub Users
     • Our Services are social by design, and we enable our Users to share information with each other. When you share information with other Users by forming a group or inviting other Users to your events, we may share data with those Users necessary to the Service. Please be careful with what you choose to share through the Services.
   • Service Providers
     • hubub has partnered with a number of service providers, whose services and solutions complement, facilitate and enhance our own. These include hosting, database and server co-location services (such as AWS, Google Cloud Product), data and cyber security services (such as Reblaze), Payment Processors (such as EpicPay, BrainTree, Zooz), fraud detection and prevention services (such as Reblaze), data analytics services (such as Facebook Analytics, Google Analytics), App analytics tools including session replay records for usability and functionality monitoring and analysis (such as: Appsee, Crashlytics), services of measuring our Services attribution and effectivity of our publication and marketing efforts (such as: Appsflyer), e-mail distribution and monitoring services (such as Mailchimp, Mandrill), and other service providers (collectively, “Service Providers“).
   • Governmental/Law Enforcement Agencies and Legal Requests or Duties
     • We may disclose or otherwise allow access to your personal information pursuant to a legal request, such as a subpoena, search warrant or court order, or in compliance with applicable laws, with or without notice to you, if we have a good faith belief that we are legally required to do so, or that disclosure is appropriate in connection with efforts to investigate, prevent, or take action regarding actual or suspected illegal activity, counter terrorist financing verification requirements, fraud, or other wrongdoing.
   • Protecting Rights and Safety
     • We may share your personal information with others, with or without notice to you, if we believe in good faith that this will help protect the rights, property or personal safety of hubub, any of our Users, or any member of the general public.
   • hubub Subsidiaries and Affiliated Companies
     • We may share personal information internally within our family of companies,forthepurposesdescribedinthisPrivacyNotice.
   • Professional Advisors
     • We may share personal information with professional advisors such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
   • Business Transferees
     • Should hubub or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your personal information may be shared with the parties involved in such event.

1. INTERNATIONAL DATA TRANSFERS

1. • You will provide personal information directly to us in the United States, which may not the same protections as the data protection laws in your home country.
   • When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information and we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information. For more information about how we transfer personal information internationally, please contact us as set out in the “Contact Us” section below.

1. SECURITY

1. • We take great care in implementing and maintaining the security of hubub’s Service and its User’s personal information. hubub employs industry standard procedures and policies to ensure the safety of its Users’ personal information and prevent unauthorized access, disclosure and alteration of any such information. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls. We cannot, however, guarantee that unauthorized access will never occur.

1. COMMUNICATIONS FROM HUBUB

1. • Service Messages
     • hubub may contact you with information regarding our Services, or your use thereof. For example, we may notify you (through any of the means available to us) of changes or updates to our Services, including changes to these Terms, transactions performed, payment issues, service maintenance, etc. You will not be able to opt-out of receiving such service messages.
   • Promotional and Surveys Messages
     • In addition to communications that are an inherent part of our Services, occasionally we may also use your contact information to contact and notify you about new services and special opportunities or promotions we think you will find valuable and may also contact you in connection with surveys we conduct with respect to our services or in connection with public transportation issues either on our own behalf or on behalf of our partners. We may contact you through e-mail, phone (including text messages), push notifications, through the Services, or any other contact methods available to us, including with the help of our Service Providers. Accordingly, we shall be entitled to call you or send you promotional content or messages by e-mail, SMS, direct text messages, web chat, marketing calls, and similar forms of communication.
     • If you wish not to receive such promotional messages or calls, you may notify hubub at any time by e-mailing us at info@hubub.me, or by following the “unsubscribe” or “stop” instructions contained in the promotional communications you receive. As for messages we send through push notifications you may opt-out of receiving such notification by changing your device or App settings.

1. YOUR RIGHTS REGARDING YOUR PERSONAL INFORMATION

• Depending on your location you may contact us to exercise your right to access personal information, to request us to make corrections to your personal information that you have stored with us, to object to any form of processing, or to have such personal information deleted or exported in a portable copy. Where we rely on your consent, you may withdraw your consent at any time.  You may also appeal our denial of your personal information request. For any of these requests, please send us an e-mail to info@hubub.me, or mail your request to the EU representative with a copy to hubub, 450 E Waterside Dr., Unit 2308, Chicago, IL 60601, and we will respond within a reasonable timeframe and in accordance with applicable laws and regulations.
• You may also be entitled to information about how we have collected and used personal information. By default, we have made this information available to you without having to request it by including it in this Privacy Notice.
• In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Us” section below. Depending on your location, such as if you reside in the European Economic Area or United Kingdom, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.
• Additionally, you can opt out of third-party cookies as described in our Cookie Policy.

1. HOW LONG MAY WE KEEP YOUR PERSONAL INFORMATION

1. • We will retain your personal information for as long as you maintain an account or as otherwise necessary to provide you the Services. We will also retain your personal information as necessary to comply with our legal obligations, to resolve disputes, to prevent fraud and abuse, to enforce our agreements and/or protect our legitimate interests.
   • Where we no longer need to process your personal information for the purposes set out in this Privacy Notice, or following your request to delete your Personal Information, we will delete or anonymize your personal information from our systems.

1. MINORS

1. • To use our Services, you must be over the age of sixteen (16). Therefore, we do not knowingly collect personal information from minors under the age of sixteen

(16) and do not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of sixteen (16) are not using the Services.

1. 10. OTHER SITES AND SERVICES

1. • Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. This Privacy Notice does not apply to such third-party sites or services.

1. 11. CHANGES TO THE PRIVACY NOTICE

1. • The terms of this Privacy Notice will govern the use of the Service and any information collected therein. hubub reserves the right to change this notice at any time, so we encourage you to re-visit this page frequently. In the event of any substantial change of this notice, we will provide you with prior notice via any of the communication means available to us, or by posting notice of the change on the Site. After the specified notice period, all amendments to this Privacy Notice shall be effective.

1. CONTACT US; DATA PROTECTION OFFICER; EU REPRESENTATIVE

If you have any questions about this Privacy Notice or hubub’s privacy practices, please contact us at info@hubub.me

1. • hubub has appointed a Data Protection Officer, for monitoring and advising on its ongoing privacy compliance and serving as a point of contact on privacy matters for data subjects and supervisory authorities. To contact the Data Protection Officer, send your email to info@hubub.me.
   • By contacting hubub, you represent that you are free to do so and that you will not knowingly provide hubub with information that infringes upon third parties’ rights, including any intellectual property rights. You further acknowledge that notwithstanding anything herein to the contrary, any and all rights, including intellectual property rights in such information provided, shall belong exclusively to hubub, and we may use or refrain from using any such information at our sole discretion.